品牌后盾

  品牌后盾

  中共中央機關刊物——《求是》的權威影響

  OUR BACKGROUND:

  THE OFFICIAL PUBLICATION OF CPC—QIU SHI

  沙灘北街2號大院,中國新思潮的策源地。《紅旗》雜志1958創刊于此,毛澤東親筆題名,若干年后,它成了《求是》雜志前身。《求是》(《紅旗》)是中國重要政治事件的見證者,記錄著新中國前進的力量,其文字的背后,是風雨洗禮留下的淡定與深沉??

  作為中共中央唯一主辦的機關刊物,文章撰寫者多為中高級領導干部,其中不乏中共和中國國家領導人珍貴的歷史筆跡,其政治權威性和影響力得到一貫保持。

  No. 2 of Shatan northern road, where HONG QI magazine was launched in 1958, is considered as the origin of new ideology in China. Its title was inscribed by Mao Zedong and after few years it grew up as QIU SHI magazine. QIU SHI (HONG QI) played an important role during the process of China’s development and was a witness to the each significant political moment of this country. As the official publication of CPC, our authors are mainly senior government officials. Leaders of the Party and the government contribute to QIUSHI as well.

  雜志定位

  POSITIONING

  一個國家的民生·財智讀本

  目標受眾

  TARGET AUDIENCE

  30歲以上社會主流·中堅人群。

  品牌氣質

  BRAND QUALITIES

  感知一個國家的生存狀態

  觸摸一個時代的民生脈搏

  延展一個社會的主流見解

  溫暖每個精英的成長歷程

  口號

  SLOGAN

  權威是我們的基因

  民生是我們的堅持

  大氣是我們的格調

  創新是我們的追求
        

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